“Brains Over Bucks.”

CASE HISTORIES

Goodyear Tire & Rubber. They needed a unique program to help their independent Goodyear tire dealers market locally on a shoestring budget to supplement the national advertising campaign and regional promotions. The solution was a series of video tapes shot on location in such unique settings as the Spirit of Akron, Goodyear Blimp and Bobby Rahal’s Indy Car. Each video presentation shared several simple ideas that a Goodyear dealer could easily implement locally without spending money.

Leading Tutoring Center. The results from their national television advertising were falling fast and they needed to provide their franchisees something to pick up the slack of their waning inquiries. Street Fighter conducted a beta test of a series of tactics that were proven to generate new students at very little cost. The resulting approach was delivered to their franchisees via a road show presentation followed up with telephone support and interactive web based training.

Back Yard Burgers. This regional fast food franchisee commissioned a six month beta test in two markets. The results of that test were presented by Jeff Slutsky at their annual franchise convention. One of the tactics that was tested generated 95 new customers off of a single promotion that cost less than $50 to produce.

Chevron. Chevron in conjunction with one of its regional distributors commissions the Street Fighters to develop tactics to help their convenience store owners. At this time the margins for gasoline sales was dropping which previously had covered their basic overhead. Now the independent unit operators needed to create more business inside the C-store to make their numbers. Using several simple tactics, unit owners and managers were able to see a significant number of new customers inside the store and not just at the pump.

U.C. Lending. Their raw account execs called home owners who had mailed in a request for more information about refinancing their mortgage at a much lower rate. But when they followed up with their phone call most could not even get the prospect to have a conversation. The solution was to adapt several basic telephone selling tactics then drill the AE’s so that their responses were automatic and natural. The training program include a “phone party” in the evening where they would actually call their own list of prospects from the training sight and put their new found approach into practice immediately. Their close rations improved five-fold and turn over reduced by half.