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Low-Cost Promotions
EVEN THE TINIEST COMPANY CAN. wage a high-powered promotional campaign -- without spending an arm and a leg. So say brothers Marc and Jeff Slutsky, who run Street fighter's Retail Marketing Institute in Columbus, Ohio. They recommend these easy,low-cost promotional techniques:Cross-promotions with local businesses. For example, a restaurant might team up with a nearby dry cleaners. The dry cleaner's customers would be eligible to receive coupons providing a free dessert at the restaurant. "That way, the restaurant gets a low-cost way to disttribute the certificates and both parties win," says Jeff Slutsky.
Charitable campaigns. You can come up with an inexpensive approach that gives you a lot of exposure and makes you a hero in the community. One oilchange business offered a nonprofit group an ingenious plan: It would split . the proceeds from every oil change done on a Wednesday. The nonprofit organization took responsibility for publicizing the deal and the business attracted a lot of new customers Employee programs. Offer your employees prizes for selling large quantities of specific items. Or hand out discount cards that they can give to friends after work. "You can turn your employees into your best promotional asset," says Slutsky.
A Small Sampling of our Street Fighter Clients
