In this seminar your attendees learn how to get the most from the traditional local advertising media including:

 

• Newspaper, magazines and other print .

• Television and Cable - finding affordable opportunities.

• Radio - which stations are really best and why.

• Billboards and other outdoor advertising tips.

• Directories including Yellow Pages that may be a waste.

• Speciality advertising and give-aways.

• Co-op advertising to get reimbursed more.

• Direct mail that works and not trashed.

• Media mix - creating synergy with the right combinations.

 

For each of the approrpiate media your attendees learn:

 

• How to neogtiate the best deal and maximize your exposure.

• What is the ideal size and/or frequency for your ad schedule.

• How to get free advertising added to your schedule.

• Which of the media is best for you and your marketiplace.

• How to create an ad that gets results.

• When not to use specific media.

• Tricks the media reps use to get you to buy more than you need and how to work it to your advantage.

• How to test results and determine provable success.

• Understanding the rate card and reading between the lines.

• Advertising agency or direct - which is best for you?

• And so much more.